Marketing Audit Template (Free)

Published Jan 13, 2026

Website

• Page speed (Core Web Vitals)
• Value prop above the fold
• Clear CTA across key pages

SEO

• Indexation & sitemap
• Fix technical issues
• Intent mapping & content gaps

Paid Media

• Account structure & naming
• UTMs & conversion tracking
• Creative testing cadence

Analytics

• GA4 events & goals
• Dashboards for decisions
• Attribution sanity checks